Banned “vision-recovering” products are still being misleadingly advertised and sold online in China, Sixth Tone reports.
Several central government ministries issued a notice to ban such disingenuous wares a week ago, Sixth Tone’s sister publication, The Paper, reported Wednesday.
A notice jointly issued by the Ministry of Education and five other national-level departments last week bans merchants from using wording such as “rehabilitation,” “recovery,” and “myopia cure” to mislead nearsighted children and their parents.
The notice also forbids businesses from invoking traditional Chinese medicine (TCM) — a revered if not always scientifically sound cultural heritage — to deceive potential consumers.
One product, the F-Sonic Ultrasound Myopia Recovery Device, was priced from 4,600 to 6,580 yuan ($685-$980). The merchant described the device as a “brand-new machine mailed directly from Japan.”
Around 40 percent of elementary school students and 70 percent of high schoolers and college students in China are nearsighted. In August, several government bodies urged parents and teachers to let kids spend more time outdoors and restrict screen time.
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